New car brand Forthing locked in for NZ launch with hybrid and electric SUV

Another new Chinese brand is set to enter the New Zealand market next month, with Forthing confirming it will launch locally in April with a mid-size SUV range.

Headlining the debut is the Forthing Taikon, a coupe-styled SUV that will be offered with both hybrid and full electric powertrains, positioned as a value-focused alternative in an increasingly crowded segment. The Taikon will be available in two trim levels – Luxury and Exclusive – across both powertrains, with pricing and full specifications still to be announced.

The EV version is claimed to deliver more than 400km of driving range on the WLTP cycle, targeting urban buyers looking for a zero-emissions option. Meanwhile, the Super Hybrid pairs a petrol engine with an electric system and can run in EV-only mode for up to 183km. Forthing claims a total driving range of more than 1000km, assuming regular charging.

Forthing, which is part of Dongfeng Liuzhou Motor Co., says the move marks the beginning of its push into right-hand drive markets, including New Zealand. Forthing NZ general sales manager Todd Groves says the brand is targeting buyers seeking value without sacrificing features.

“Our role is to bring New Zealanders competitive new choices that make sense for their lifestyle,” he said.

“The Forthing Taikon, with its compelling blend of design and outstanding value, does exactly that… delivering premium design, pioneering technology, and exceptional value to create serious excitement in the market.”

The Taikon will go head-to-head with established Chinese rivals such as the BYD Seal 6, MG ZS, and GWM Haval H6, all of which offer hybrid or plug-in hybrid. It will also compete with newer arrivals from fellow Chinese brands including Chery Tiggo 7 Pro and Chery Tiggo 8.

Based in Liuzhou in China’s Guangxi province, the automaker traces its roots back to 1954 and is now shifting its focus toward new energy vehicles as part of a broader global expansion strategy. Forthing says the Taikon range will be backed by a nationwide dealer network, though details of locations and aftersales support are yet to be confirmed.

The company has yet to reveal local pricing, but has signalled it will position the Taikon as a competitively positioned offering aimed at undercutting established rivals.

Full specifications, pricing, and dealership details are expected closer to the April 17 on-sale date, when the first vehicles will also be available for immediate delivery.