Land Rover

Land Rover is a British brand of four-wheel drive vehicles with a storied history in New Zealand dating back to the arrival of the first Series I models in 1948. Originally developed by the Rover Company as a utilitarian tool for farmers and explorers, the brand has evolved into a luxury SUV specialist under the ownership of Jaguar Land Rover. Its local heritage is defined by a reputation for off-road capability and durability, with many vintage Series models still active in the New Zealand car community.

Today, the Land Rover lineup features the iconic Defender, the versatile Discovery, and the premium Range Rover family, offering a blend of sophisticated design and advanced all-terrain technology. The brand continues to support New Zealand drivers through an extensive national retailer network and a focus on both internal combustion and electrified powertrains.