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2026 CarExpert Choice Awards: Best Luxury EV
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Porsche is a prestigious German manufacturer synonymous with high-performance sports cars and precision engineering. Founded in 1931 by Ferdinand Porsche and headquartered in Stuttgart, the brand established its presence in New Zealand as early as 1955 with the arrival of the 356 model. Today, the local lineup is headlined by the iconic 911 alongside the 718 Boxster and Cayman, while the brand has expanded into the luxury SUV and sedan segments with the Cayenne, Macan, and Panamera. Porsche is also a leader in automotive electrification, led by the all-electric Taycan and a range of plug-in hybrid variants. Supported by a dedicated national dealer network and the Porsche Club of New Zealand, the brand maintains a strong connection to its motorsport heritage through local racing series and driver experiences.